Realtime User Profiling and Scoring


The Gator.IO user profiling and scoring API provides the ability to get real-time intel on your users from any platform you are using. It uses a standard REST interface that returns a JSON object with the profile data. It can be integrated into any major platform.

This information provided by the API includes:

Fraud scoreKnow whether the user is real or a bot. Here is our detection methodology.
Device dataInstantly know what kind of device type the user in on (desktop/mobile/tablet, etc.). Over 22,000 specific devices are detected.
Geolocation and demographicsKnow median household income, home values, and age and gender breakdowns on the location of the user.
OrganizationSee what organization a user is originating from, whether it's an ISP, corporation, university or government agency.
TechnologyGet detailed browser and platform (with versions) data on your users.
Search infoOver 200 search engines are detected. See if your user was referred by a search engine and with what keywords (if they are provided).

Integrate in Minutes

For help on how to implement the API, see our profile and scoring documentation.

The API is easily integrated into your systems. To the right are some examples. More extensive examples are at our profile and scoring documentation help section.

Developers, try it out with our API tester:

To use the production version, signup for an account and get an access token with query rights.

After signing up, for help on how to get an access token, see our access token documentation.


Get full analytics on your users. The API aggregates data on quality scores, geolocation, demographics, search, device types, devices, campaigns, publishers and much more. Full reporting is available on your users:

Sample Use Cases

AdsDo not display ads to invalid users. Keep your reputation as a publisher intact.
Content OptimizationTailor your content based on a user's geo, demo or device type.
OffersBase offers on location, search terms, or user's demographic.
Publisher NetworksSee which publishers have the best and worst traffic.
Save bandwidthWhy stream videos to bots?

High Volume

The API supports high-volume usage.


We support the colocation of our API in order to provide the fastest possible lookups. Contact us for more information.

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